Forum Marketing - Getting More Bang For Your BuckDoing business online can be very tricky, and succeeding has often been possible for those that use forum marketing. Many people are attracted to it and mainly because it works. The people that actually succeed with this method are willing to spend the time to make it work, plus it's not that hard to do. There are other aspects that draw IM marketers to it, but there's no guarantee of success. Although there are member rules (just like with anything else), by simply following them, you can interact with other people on the forum every single day. You can't just post anything! It has to be useful information that they all can use.
Remember that your goal is to be viewed as an expert in your niche. It's important to build a good reputation in the forum. Lacking either one will render your results to less than desired. The first challenge, however, is being seen. But, you don't want to spend every waking moment on any one forum. You have other marketing to get done and this is just one part of it.
You won't make the connections you're hoping to make, however, if you walk right in and start posting here, there, and everywhere. Take a little time to see what time of day sees the greatest amount of traffic and limit your posting to those times. You can make half a dozen or so thoughtful posts answering questions or contributing something valuable.
Remember that it's always wise to contribute by starting your own threads and conversations. Starting your own threads may be a little difficult at first due to shyness. Just remember what you have to offer and want to share with the forum and begin your own thread. Invite others to contribute and/or ask questions.
There are many ways to get people to comment, and one way is to say or imply something controversial. Of course this method carries some risk. You don't want to come across as someone who is either reckless or judgmental. No matter what, you should never take your threads off topic or into the realm of the absurd.
Figure out who has a lot of influence on the forums before you really dig into your own networking efforts. You'll typically find there's really a handful of people who have this potential. There is some influence to this based on the sheer number of forum members too. There are some large marketing forums that have been around a while, and there are many people who have social influence. The influencing figures are different on different forums. image source With senior members and moderators you'll often be able to recognize others attempting to garner favor. It's these members that you want to develop relationships with above all others.
I've seen very many people become addicted to hanging out in forums. Whether or not they're getting a lot of marketing done is another story. This is very low value use of your time, even though it's nice socializing with other people. Your want the best possible return on investment for your time, after all.